- To bring about local, national and global change.
- To change attitudes
- To raise awareness
- To create access to media production for non-traditional groups.
- To Challenge Dominant representations and agendas
- To Create or strengthen community ties.
- To Provide Information.
- To Campaign [work in an organised and active way towards a goal]
- To Change voting behaviour
- To infiltrate mainstream media
- To build relationships with subjects.
Questions:
Video 1 (Homelessness):
Which of the list of purposes apply?
The video purpose was to raise awareness, to provide information, to create or strengthen community ties and to change attitudes.
What is this media trying to tell us or make us do?
This media is trying to tell us anyone can become homeless and to support people who are homeless by donating money or time into the person
What emotional techniques have they used? Why?
The Media has used past homeless people and public figures such as Jennifer Lopez to show that completely anyone could become homeless. As well as talk tho current homeless people to show it affects them.
Music.
Video 2 (Food for thought):
Which of the list of purposes apply?
To change attitudes, To raise awareness, To challenge Dominant representations and agendas, To bring local change.
What is this media trying to tell us or make us do?
This video is trying to tell us that he shop closed down due to high rents and that bigger businesses are greedy.
What emotional techniques have they used? Why?
Music.
Facts.
Personal stories.
Video 3 (The Controller):
Which of the list of purposes apply?
To Provide information, To change attitudes.
What is this media trying to tell us or make us do?
This video is trying to tell us that violent games such as Call of duty can affect people negatively and make them run away.
What emotional techniques have they used? Why?
Music.
Set in real life.
Real life situations.
Verbal abuse.
Inner thoughts
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